Southern Vectis has launched a new campaign to coincide with International Women's Day today (Friday).
The ‘Go-Ahead Women’ initiative, in conjunction with the Go-Ahead Group, is looking to recruit women drivers across its bus operations on the Island.
It aims to achieve 50% gender equality by 2035, marking a significant step in the traditionally male dominated transport sector.
Recognising the need for greater representation, Go-Ahead is also investing £8 million in upgrading bus depot facilities which includes work to create inclusive working environments where women colleagues have opportunities, feel supported and empowered to thrive.
According to recent data from Women in Bus and Coach, women make up 10% of the workforce in the bus industry.
At present, 11.5% of bus driver roles are occupied by women within Go-Ahead's bus companies and the group is outlining its commitment on International Women’s Day to bridge this gender gap to achieve true gender diversity by 2035.
In addition to the recruitment drive, new hires will benefit from a comprehensive 8-week fully paid training program, designed to equip them with the skills and confidence needed to excel in their roles.
This initiative underscores Go-Ahead's commitment to lead the industry in nurturing talent and providing equal opportunities for career advancement.
Matt Carney, Bus CEO for Go-Ahead said:
"Gender equality isn't just a goal – it's a commitment to building a better future for all.
"By setting an ambitious target to achieve 50% gender parity by 2035 and investing £8 million to support women drivers in their work environment, we are taking decisive steps to create a more inclusive and equitable workplace."
Andrew Wickham, Southern Vectis managing director, added:
“In the past, our industry has been largely dominated by men, but that is fast changing, as we look to recruit the very best talent regardless of gender.
“Those wishing to join our team can choose from a wide range of roles - from driver to marketing or engineering - and each offers its own mix of challenges and rewards.”
Anyone interested in being a bus driver can view Go-Ahead’s vacancies across the UK here
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